Cathy Schneider, Sphere Trending Trend Futurist, Director of Color Theory
Dubbed the ‘Summer Railroad Racetrack’ and located in a former car repair facility across from the East Hampton railway station, this pop-up store by Mytheresa x Flamingo Estate pays homage to its location’s history, integrating racetrack motifs into its decor.
The centerpiece of the store features a miniature racetrack garden featuring race cars surrounded by Mytheresa products. This temporary shop creates a community for luxury enthusiasts and brings customers a creative, luxury immersive shopping experience.
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