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Category: Brand Archeology

Brands Get Revved Up

Cathy Schneider, Sphere Trending Trend Futurist, Director of Color Theory

Dubbed the ‘Summer Railroad Racetrack’ and located in a former car repair facility across from the East Hampton railway station, this pop-up store by Mytheresa x Flamingo Estate pays homage to its location’s history, integrating racetrack motifs into its decor.

The centerpiece of the store features a miniature racetrack garden featuring race cars surrounded by Mytheresa products. This temporary shop creates a community for luxury enthusiasts and brings customers a creative, luxury immersive shopping experience. 

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Branding Wellness

By Cathy Schneider, Sphere Trending Trend Futurist, Director of Color Theory

Kādns, pronounced as ‘cadence’, lighting company was founded in 2022, during Covid while everyone was staying at home, in the same environment, for days at a time. The designers wanted to bring soothing yet dynamic lighting into these spaces, thus a collection of calming wall lamps was created. Kādns creates decorative lighting that illuminate emotions, elevating the user experience through technology.

Follow along for more thoughts on evolving brand archeology and key items to look out for! Click here to connect with us and follow our Instagram and LinkedIn.

Brands Foster Joy

By Cathy Schneider, Sphere Trending Trend Futurist, Director of Color Theory

At the recent International Contemporary Furniture Fair (ICFF) tradeshow in NYC, Luminaire Authentik introduced their 5 new colors by welcoming visitors to the “Candy Shop”. Their new palette was inspired by the vibrant, sun-soaked days of summer in the candy store and the following hues were called out: Glossy Sunflower⁠, Glossy Biscuit⁠, Glossy Superior Green,⁠ Glossy Guava⁠, Matt Rhubarb.

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Brand as Comfort Food

By Emily Siwek, Sphere Trending Trend Futurist, Director of Architectural Design

We’ve just returned from Neocon, the leading commercial furniture fair in the US and pouring over the information, insights and photos we captured on site. Neocon is a great show for unearthing new shifts in “Brand Archeology”. Over the next couple of months, we’re going to feature some of the interesting new ways brands are pivoting toward the future.

Martin Brattrud, a Southern California furniture brand had an interesting way of debuting their new banquette at the show by comparing it to comfort food. Let’s dig in! Here’s what they had to say:

COMFORT FOOD

Go ahead and take an extra helping. Simple ingredients in generous proportions are a recipe for banquette bliss. Introducing the Del Amo banquette. As always, handmade in Southern California.”

MARTIN BRATTRUD