By Emily Siwek, Sphere Trending Trend Futurist, Director of Architectural Design
We’ve just returned from Neocon, the leading commercial furniture fair in the US and pouring over the information, insights and photos we captured on site. Neocon is a great show for unearthing new shifts in “Brand Archeology”. Over the next couple of months, we’re going to feature some of the interesting new ways brands are pivoting toward the future.
Martin Brattrud, a Southern California furniture brand had an interesting way of debuting their new banquette at the show by comparing it to comfort food. Let’s dig in! Here’s what they had to say:
COMFORT FOOD
Go ahead and take an extra helping. Simple ingredients in generous proportions are a recipe for banquette bliss. Introducing the Del Amo banquette. As always, handmade in Southern California.”
MARTIN BRATTRUD
