By Susan Yashinsky, Sphere Trending VP Innovation Trends
As we continue this month showcasing recent travels and research, the reemergence of nostalgia is getting stronger.
Whether it is housing trends that connect us back to community or reminiscent retail trends that bring communal shopping back, our need for past comforts is growing stronger.
A OnePoll survey shows that the average person “shops small” 213 times throughout the year. The 2023+ version of ‘Mom and Pop’ retail includes big-brand neighborhood stores, pop-up events and store-within-a-store.”
Societal trends are fueling the importance of nostalgic patterns, particularly the rise in single households (which brings a greater desire for connectivity) and record consumer anxiety around climate, politics and affordability (causing a greater emotional need for experiences and positivity).
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