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Tag: brand archeology

Branding Wellness

By Cathy Schneider, Sphere Trending Trend Futurist, Director of Color Theory

Kādns, pronounced as ‘cadence’, lighting company was founded in 2022, during Covid while everyone was staying at home, in the same environment, for days at a time. The designers wanted to bring soothing yet dynamic lighting into these spaces, thus a collection of calming wall lamps was created. Kādns creates decorative lighting that illuminate emotions, elevating the user experience through technology.

Follow along for more thoughts on evolving brand archeology and key items to look out for! Click here to connect with us and follow our Instagram and LinkedIn.

Brands Foster Joy

By Cathy Schneider, Sphere Trending Trend Futurist, Director of Color Theory

At the recent International Contemporary Furniture Fair (ICFF) tradeshow in NYC, Luminaire Authentik introduced their 5 new colors by welcoming visitors to the “Candy Shop”. Their new palette was inspired by the vibrant, sun-soaked days of summer in the candy store and the following hues were called out: Glossy Sunflower⁠, Glossy Biscuit⁠, Glossy Superior Green,⁠ Glossy Guava⁠, Matt Rhubarb.

Follow along for more evolving brand archeologies and key shifts! Click here to connect with us and follow our Instagram and LinkedIn.

New Year, New Thoughts

In 2024, we are exploring new schools of thought that reveal emerging behaviors and interests connected to our trend forecasting. This video is a preview of the changing consumer attributes and personalities that will be critical to understand and embrace in the year to come. Please join us as we dig deeper into these new schools of thought this season – home philosophy, lifestyle chemistry and brand archeology. We look forward to hitting the books and diving deeper into these themes throughout the year.

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