During March, Sphere Trending has focused on the new “Power Trip” as firms prepare for rising customer expectations. As we enter the next era of retail and marketing, expectations around personalization are dramatically on the rise, with a majority of shoppers expecting brands to understand and market to their unique needs.
Here is a recap of some of the big shifts we are tracking from a macro perspective. Don’t want to miss out on insights? Click here to connect with us and follow our Instagram and LinkedIn.